Shoot for Space
Being an influencer/Blogger is tested the most when you live in a cold city. It makes your job hard and most of all undesirable. Well at least that’s how it makes me feel. Every winter my style game goes down and my hoodie game goes up. Let’s back it up for a minute and take a look at how things have changed when it comes to Marketing.
Marketing is no longer what it used to be anymore which means that companies are now saving $ because they would rather allocate that budget on Social Media. With that being said majority of brands, restaurants and companies are now spending that same money if not less towards Influencer Marketing. Which means there’s a lot of room for people like you and I to grow, learn and create. The return on their Investment (ROI) is huge! So take advantage of the trend and sometimes even educate the clients.
Restaurants have literally put in marble tables in some cases for Instagrammers to do their thang. This means the more photos you take the more their brand gets out to various types of audiences. if you think about it their MARKETING is FREE in some cases! As much as they are doing you a favor, you are also doing them a favor. However, they will only entertain the idea of a space exchange for a shoot if is executed properly and you are able to show VALUE.
I have shot in many restaurants and indoor spaces over the last two years and have never had any issues. Here are some simple ways you can also do the same, stay warm and get dope photos!
- Find the right contact – This is crucial for any type of collaboration, however when it comes to restaurants, coffee shops or other indoor spaces I have noticed the Director of Operations is the person who looks after everything. Go on Linked-in and look for the right person or better yet call the venue and ask who looks after the space. Once you do that get the email address.
- Email – How you put together this email is also crucial. You must have a solid Intro about who you are and WHAT you are looking for. People are often too vague when asking for collaborations. For example; Give the exact time, date and benefit they will get out of this collaboration with you.
- Introduction – When you arrive at the venue, introduce yourself to the staff, the kitchen if need be and your main contact. Spend 5 -10 minutes building the relationship and telling them about YOU and what you are doing so they understand your vision. Most cases they offer complimentary menu items to assist you and ensure you have a great experience with them.
- Shoot – Be mindful when you are shooting, have a corner or area you work within so it doesn’t interrupt the rest of the guests or staff. Ask for your items ahead of time such as coffee and lattes. Ask your contact if there’s anything they would like to highlight about their venue or space so you can include that in your post.
- EXTRA-MILE- This is the cherry on top. Yes you will have tons of pics from the shoot that include you in it, however go the extra mile and take a couple of extra shots from the client’s perspective such as the interior, the food, the dinner wear. This goes a LONG way building your credibility and future partnerships. You can then send those images over to them so they can use it for their own Social Media channels. And that my friend’s is the WINNER!
TIPS: Try to schedule restaurant shoots between 10am -11am so that you don’t catch the lunch rush or if you are working shoot in the evenings right after work and before dinner so you avoid the dinner rush. Plan two outfits so you can get a variety of shots?
Hope this helps guys! If you use these tips and any one of them helps you I would love to know!
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